In TVBEurope’s look ahead to 2026, Jono O’Reilly points to a clear gap between the industry’s sustainability ambitions and what is happening on set. While there is strong interest in cleaner power, tight budgets, habit and uncertainty around reliability often slow real change, leading crews to fall back on familiar approaches even when they want to do things differently.

For 2026, Jono believes confidence will come through experience rather than intention. “Once teams see that sustainable power can run reliably and slot into existing workflows, the hesitation starts to fade,” he says. He also suggests that measuring productions on energy efficiency, not just carbon output, could turn sustainability into a competitive advantage. Jono’s full perspective is available in TVBEurope’s The Year Ahead series on TVBEurope.